:root{
  --paper:#f3f0e9; --paper2:#e9e5db; --ink:#0c0c0d; --ink2:#17171a; --mute:#6b675f;
  --red:#fd0e3e; --green:#25D366; --green-d:#1da851; --line:rgba(12,12,13,.14);
  --disp:"Big Shoulders Display","Arial Narrow",Impact,sans-serif;
  --body:"Hanken Grotesk",system-ui,-apple-system,"Segoe UI",sans-serif;
  --r:20px; --pad:clamp(20px,5vw,64px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1240px;margin:0 auto;padding:0 var(--pad)}
.grain{position:fixed;inset:0;pointer-events:none;z-index:90;opacity:.07;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

/* botones */
.wa{display:inline-flex;align-items:center;gap:10px;background:var(--green);color:#fff;font-weight:700;text-decoration:none;
  padding:16px 26px;border-radius:999px;font-size:17px;border:0;cursor:pointer;
  box-shadow:0 10px 30px -10px rgba(37,211,102,.7);transition:transform .25s,box-shadow .25s,background .2s}
.wa:hover{transform:translateY(-3px);background:var(--green-d);box-shadow:0 18px 36px -12px rgba(37,211,102,.8)}
.wa svg{width:22px;height:22px;flex:none}
.wa.sm{padding:10px 18px;font-size:15px}.wa.sm svg{width:18px;height:18px}
.wa.xl{padding:22px 38px;font-size:20px}
.ghost{display:inline-flex;align-items:center;gap:8px;font-weight:600;text-decoration:none;padding:16px 8px;border-bottom:2px solid var(--ink);transition:color .2s,border-color .2s}
.ghost:hover{color:var(--red);border-color:var(--red)}

/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:80;transition:background .3s,box-shadow .3s,padding .3s;padding:18px 0}
.nav.scrolled{background:rgba(243,240,233,.9);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line);padding:10px 0}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px}
.nav img{height:34px;width:auto}
.nav ul{display:flex;gap:30px;list-style:none}
.nav ul a{text-decoration:none;font-weight:600;font-size:15px;position:relative}
.nav ul a::after{content:"";position:absolute;left:0;bottom:-4px;height:2px;width:0;background:var(--red);transition:width .25s}
.nav ul a:hover::after{width:100%}

/* hero */
.hero{position:relative;min-height:100svh;padding:130px 0 70px;display:flex;align-items:center;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center;width:100%}
.kicker{display:inline-flex;align-items:center;gap:10px;font-weight:700;font-size:13px;letter-spacing:.16em;text-transform:uppercase}
.kicker i{width:34px;height:2px;background:var(--red);display:block}
.hero h1{font-family:var(--disp);font-weight:900;text-transform:uppercase;line-height:.84;letter-spacing:-.01em;
  font-size:clamp(68px,12.5vw,190px);margin:20px 0 26px}
.hero h1 span{display:block}
.hero h1 .o{color:transparent;-webkit-text-stroke:2px var(--ink)}
.hero h1 .r{color:var(--red)}
.hero p.lead{font-size:clamp(18px,1.7vw,22px);max-width:30em;color:#2b2a27}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:18px 26px;margin-top:34px}
.mini{margin-top:26px;font-size:14px;color:var(--mute);display:flex;gap:18px;flex-wrap:wrap}
.mini b{color:var(--ink)}
.blob{position:absolute;right:-12vw;top:50%;width:62vw;max-width:880px;aspect-ratio:1;border-radius:50%;
  background:radial-gradient(circle at 35% 35%,#ff4a68,var(--red) 55%,#c7002a);transform:translateY(-48%);z-index:0}
.stripe{position:absolute;left:0;right:0;bottom:0;height:10px;background:repeating-linear-gradient(90deg,var(--ink) 0 40px,var(--paper) 40px 80px)}

/* teléfono */
.phone-wrap{position:relative;z-index:1;display:flex;justify-content:center}
.phone{width:min(340px,86vw);background:#0b141a;border-radius:42px;padding:12px;transform:rotate(3deg);
  box-shadow:0 50px 80px -30px rgba(0,0,0,.55),0 0 0 2px #26282b;transition:transform .5s}
.phone:hover{transform:rotate(0)}
.screen{background:#0b141a;border-radius:32px;overflow:hidden;min-height:520px;display:flex;flex-direction:column}
.chat-h{background:#1f2c34;padding:14px 16px;display:flex;align-items:center;gap:12px;color:#e9edef}
.chat-h img{width:38px;height:38px;border-radius:50%;background:#fff;object-fit:contain;padding:5px}
.chat-h b{display:block;font-size:15px;line-height:1.1}.chat-h small{font-size:12px;color:#8696a0}
.chat-b{flex:1;padding:18px 12px;display:flex;flex-direction:column;gap:9px;
  background-color:#0b141a;background-image:radial-gradient(rgba(255,255,255,.035) 1px,transparent 1px);background-size:14px 14px}
.msg{max-width:84%;padding:8px 12px 6px;border-radius:12px;font-size:14.5px;line-height:1.35;color:#e9edef;position:relative;
  animation:pop .5s cubic-bezier(.2,.9,.3,1.3) both}
.msg small{display:block;text-align:right;font-size:10.5px;color:#8696a0;margin-top:2px}
.msg.me{align-self:flex-end;background:#005c4b;border-top-right-radius:3px}
.msg.them{align-self:flex-start;background:#202c33;border-top-left-radius:3px}
.msg .card{display:flex;gap:10px;align-items:center;background:rgba(0,0,0,.25);border-radius:8px;padding:8px;margin-bottom:6px}
.msg .card img{width:44px;height:44px;border-radius:8px;background:#fff;object-fit:contain;padding:4px}
.msg .card b{font-size:13px;display:block}.msg .card span{font-size:12px;color:#8696a0}
.m1{animation-delay:.5s}.m2{animation-delay:1.6s}.m3{animation-delay:2.8s}.m4{animation-delay:4s}.m5{animation-delay:5.2s}
@keyframes pop{from{opacity:0;transform:translateY(12px) scale(.94)}to{opacity:1;transform:none}}
.chat-f{background:#1f2c34;padding:10px 14px;color:#8696a0;font-size:13px}
.tag{position:absolute;background:var(--ink);color:var(--paper);font-family:var(--disp);font-weight:800;text-transform:uppercase;
  font-size:22px;padding:6px 14px;border-radius:8px;letter-spacing:.04em;z-index:2;animation:float 5s ease-in-out infinite}
.tag.t1{left:-6px;top:14%;transform:rotate(-8deg)}
.tag.t2{right:-4px;bottom:12%;background:var(--paper);color:var(--ink);border:2px solid var(--ink);transform:rotate(6deg);animation-delay:-2.5s}
@keyframes float{50%{translate:0 -10px}}

/* marquee */
.marq{background:var(--ink);color:var(--paper);overflow:hidden;white-space:nowrap;padding:18px 0;transform:rotate(-1.2deg);margin:0 -2vw;position:relative;z-index:3}
.marq div{display:inline-flex;gap:40px;animation:slide 28s linear infinite;padding-right:40px}
.marq span{font-family:var(--disp);font-weight:800;font-size:clamp(26px,3.4vw,44px);text-transform:uppercase;letter-spacing:.03em;display:inline-flex;align-items:center;gap:40px}
.marq span::after{content:"✦";color:var(--red);font-size:.7em}
@keyframes slide{to{transform:translateX(-50%)}}

/* secciones */
section{position:relative}
.sec{padding:clamp(80px,11vw,150px) 0}
.eyebrow{font-weight:700;font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:14px;display:block}
.h2{font-family:var(--disp);font-weight:900;text-transform:uppercase;line-height:.9;font-size:clamp(46px,7.5vw,112px);letter-spacing:-.005em}
.h2 em{font-style:normal;color:var(--red)}
.sub{max-width:34em;margin-top:18px;color:#3a3935;font-size:19px}

/* pasos */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:60px;border-top:2px solid var(--ink)}
.step{padding:34px 30px 40px 0;border-right:1px solid var(--line);position:relative}
.step:not(:first-child){padding-left:30px}
.step:last-child{border-right:0}
.step .n{font-family:var(--disp);font-weight:900;font-size:clamp(90px,10vw,150px);line-height:.8;color:transparent;-webkit-text-stroke:2px var(--ink);transition:color .3s,-webkit-text-stroke-color .3s}
.step:hover .n{color:var(--red);-webkit-text-stroke-color:var(--red)}
.step h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:34px;line-height:1;margin:22px 0 10px}
.step p{color:#3a3935;max-width:22em}

/* productos */
.prods{background:var(--paper2)}
.pgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:56px}
.pcard{background:var(--paper);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;border:1px solid var(--line);transition:transform .35s,box-shadow .35s}
.pcard:hover{transform:translateY(-8px) rotate(-.6deg);box-shadow:0 30px 50px -28px rgba(0,0,0,.5)}
.pimg{aspect-ratio:1/1.05;background:#fff;display:flex;align-items:center;justify-content:center;overflow:hidden;position:relative}
.pimg img{width:100%;height:100%;object-fit:contain;transition:transform .5s}
.pcard:hover .pimg img{transform:scale(1.07)}
.badge{position:absolute;left:12px;top:12px;font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;background:var(--ink);color:var(--paper);padding:5px 10px;border-radius:999px}
.badge.now{background:var(--green)}
.pbody{padding:16px 16px 18px;display:flex;flex-direction:column;gap:12px;flex:1}
.pbody small{color:var(--mute);font-weight:700;text-transform:uppercase;letter-spacing:.1em;font-size:11px}
.pbody h3{font-weight:700;font-size:16px;line-height:1.25;flex:1}
.pbody a{display:inline-flex;align-items:center;justify-content:center;gap:8px;text-decoration:none;font-weight:700;font-size:14px;
  padding:11px 14px;border-radius:999px;border:2px solid var(--ink);transition:background .2s,color .2s,border-color .2s}
.pbody a:hover{background:var(--green);border-color:var(--green);color:#fff}
.more{margin-top:44px;display:flex;justify-content:center}

/* oscuro */
.dark{background:var(--ink);color:var(--paper);overflow:hidden}
.dark .h2{color:var(--paper)}
.dark .sub{color:#b9b5aa}
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:60px}
.why div{border:1px solid rgba(255,255,255,.16);border-radius:var(--r);padding:34px 28px;transition:background .3s,transform .3s}
.why div:hover{background:var(--ink2);transform:translateY(-6px)}
.why b{font-family:var(--disp);font-weight:900;font-size:64px;line-height:.9;color:var(--red);display:block}
.why h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:30px;line-height:1;margin:16px 0 10px}
.why p{color:#b9b5aa;font-size:16px}
.dark .ghost{border-color:var(--paper)}

/* faq */
.faq{max-width:860px;margin-top:50px;border-top:2px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(24px,3vw,34px);
  padding:24px 50px 24px 0;position:relative;line-height:1.05}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:50%;translate:0 -50%;font-size:38px;color:var(--red);transition:rotate .3s}
.faq details[open] summary::after{rotate:45deg}
.faq p{padding:0 50px 26px 0;color:#3a3935;max-width:38em}

/* cta final */
.final{background:var(--red);color:#fff;text-align:center;overflow:hidden;padding:clamp(90px,12vw,170px) 0}
.final .h2{color:#fff;font-size:clamp(56px,11vw,170px)}
.final p{max-width:30em;margin:22px auto 38px;font-size:20px;color:#ffe3e8}
.final .wa{background:#fff;color:var(--ink);box-shadow:0 18px 40px -14px rgba(0,0,0,.5)}
.final .wa svg path{fill:var(--green)}
.final .wa:hover{background:var(--ink);color:#fff}
footer{background:var(--ink);color:#b9b5aa;padding:44px 0;font-size:14px}
footer .wrap{display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between}
footer img{height:32px;width:auto}
footer a{color:var(--paper)}

/* flotante */
.fab{position:fixed;right:18px;bottom:18px;z-index:85;width:62px;height:62px;border-radius:50%;background:var(--green);display:grid;place-items:center;
  box-shadow:0 12px 30px -8px rgba(37,211,102,.8);transition:transform .25s;animation:pulse 2.6s infinite}
.fab:hover{transform:scale(1.1)}
.fab svg{width:32px;height:32px}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(37,211,102,.55),0 12px 30px -8px rgba(37,211,102,.8)}70%,100%{box-shadow:0 0 0 20px rgba(37,211,102,0),0 12px 30px -8px rgba(37,211,102,.8)}}

/* reveal: visible por defecto, solo se oculta si JS marca .js */
.js .rv{opacity:0;transform:translateY(34px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0s)}
.js .rv.in{opacity:1;transform:none}

@media(max-width:960px){
  .nav ul{display:none}
  .hero{padding-top:104px;align-items:flex-start}
  .hero .wrap{grid-template-columns:1fr;gap:56px}
  .blob{width:130vw;right:-50vw;top:62%}
  .pgrid{grid-template-columns:repeat(2,1fr);gap:14px}
  .steps{grid-template-columns:1fr}
  .step,.step:not(:first-child){padding:28px 0;border-right:0;border-bottom:1px solid var(--line)}
  .why{grid-template-columns:1fr}
  .tag.t1{left:6px}
}
@media(max-width:520px){
  body{font-size:16px}
  .wa.xl{padding:18px 26px;font-size:18px}
  .hero h1 .o{-webkit-text-stroke-width:1.5px}
  .pbody{padding:12px}.pbody h3{font-size:14px}
  .nav img{height:28px}
}
@media(prefers-reduced-motion:reduce){.marq div{animation-duration:80s}}

.hero .wrap{position:relative;z-index:1}
@media(max-width:960px){.blob{top:auto;bottom:-8vw;transform:none;width:120vw;right:-35vw}}